Crafting Success Stories:
From Beginnings to Best in Class
Transforming Customer Experiences into Powerful Narratives
Our Journey
GlenStory started inside Glenfilm — a studio with a strong marketing mindset. We produced commercials and corporate films, working on projects where it’s not enough to “shoot something beautiful” — the message has to land, clearly and convincingly.
Over time, more and more case study shoots appeared in our work — and it became obvious this was the format we enjoyed most. In a digital era where trust is increasingly built on real human experience, customer stories only became more valuable. But they’re also deceptively hard to do well: they require strong storytelling and directing, plus disciplined producing.
There’s also a unique reality of this genre: filming usually happens not at “our client’s” office, but at our client’s client — on someone else’s territory, where we are guests. Access, time, and people are limited. Key speakers may have only 15–30 minutes. Locations can be restricted. Lighting and set changes aren’t always possible. Add internal rules, security, approvals, and logistics — and you quickly understand why this format rewards preparation and calm execution.
We had wins. We had misses. We learned. And we loved the challenge. That’s why in 2017 case studies became our core focus — not one service among many, but the foundation of the studio. A dedicated unit formed inside Glenfilm and eventually became GlenStory.
Since then, the focus has turned into a craft: finding the narrative inside complex products, guiding interviews so they feel human (not scripted), and shaping each story for a specific target audience — from structure and tone to the final edit.
GlenStory today
Today, we’ve spent 8+ years in this genre and delivered 200+ customer story and case study videos for well-known global B2B companies — across countries, industries, timelines, and budgets. Our workflow is director-led and built for on-site customer interviews across multiple locations, including the Middle East. We work both directly with brands and in partnership with agencies — delivering end-to-end or stepping in for specific stages when needed.
Our mission is simple: help companies amplify their brand through real customer stories — stories people trust and rely on when making decisions.
Our Team
1
Business-Driven Artistry
Unlike traditional video studios primarily staffed with artistic professionals, we've assembled a harmonious fusion of artistic, marketing, and technical prowess. This ensures a perfect bridge between business objectives and artistic goals within the finished video.
2
Tackling Vast Projects
When faced with particularly complex and large-scale challenges, we confidently tackle them, drawing on the expertise and competence of our in-house advertising production, Glenfilm. With its deep knowledge in the field, we are equipped to handle projects of any complexity and scale.
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8 years
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200+ stories
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b2b
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full-service
Echoes of Success
“Before collaborating with GlenStories, we had already attempted to create a success story with one of our insurance companies. Unfortunately, we couldn't convey the essence of this success the way we wanted, neither in video nor in text. However, thanks to the professional video from the GlenStories team, our story finally came to light in the best possible way. They managed to capture the key moments and convey the atmosphere and emotions that words can't describe. This video even made it into Cisco's best practices and can serve as an example for other studios around the world”
Tetyana Oleynik
Marketing manager at Cisco Systems
“GlenStories offered us a turnkey solution for our video storytelling needs with Microsoft. All we needed to do was coordinate with our customer to initiate the story creation process. GlenStories took care of the rest - from interviews to scripting and filming. They even managed the production without our presence. Their expertise resulted in a series of impactful stories that enhanced our reputation and celebrated the achievements of our clients.”
Iryna Tyshchenko,
Former Marketing and Communications Manager
Microsoft
“ it's an amazing opportunity to work with you. We truly love the work that you're creating. It's always exciting to see the outcome, from the filming to the post-production. Thank you so much for putting in so much effort, especially in accommodating urgent requests and delivering everything on time. It's always a pleasure working with you. Thank you once again.”
Begum Kahraman
Manager at Wings4You
I’ve had the pleasure of working with Yevhen and the Glenstory team on multiple occasions, including case study productions where EPAM was a client of Microsoft, as well as collaborating with Glenstory as a vendor.
Each time, Yevhen and his team demonstrated absolute professionalism and deep expertise across the entire end-to-end production process - from pre-production planning, through filming, to post-production delivery. Everything was exceptionally well managed, with great attention to detail and clear communication throughout.
They are highly flexible, accommodating, and a real pleasure to work with, even in complex, multi-stakeholder projects. Most importantly, the quality of their work consistently stands out - they are truly skilled at what they do.
I’m very impressed with the work that Yevhen and Glenstory are doing and would highly recommend them to anyone looking for a reliable, top-tier production partner.”
Alisa Chernysh
Microsoft Alliance at EPAM
