Turning a Complex Platform Transformation Into a C-Level Client Story

EPAM needed a business-focused client story about Swiss Re Institute’s move to a managed, subscription-ready digital model — with controlled access, data trust, lower operational risk and a clear path to revenue.

Project Context

Swiss Re Institute was moving toward a one-stop public portal with an AI assistant and tiered access model. The story had to explain this transformation clearly for a C-level audience.

The Production Challenge

Filming took place in Zurich under strict rules: limited office access, approved people and angles only, no stock footage and sensitive screen material.

The challenge was editorial and directorial: several voices, a complex platform transformation and a restricted enterprise environment had to become one clear business story.

Director’s Approach

The project required more than filming.

Each voice had a clear role: Swiss Re carried the business value and trust message, while EPAM stayed visible as the expert enabler without becoming self-promotional.

In the interviews, the director guided the conversation toward business value rather than technical detail, keeping the story clear for a C-level audience. To preserve natural delivery, scripted answers were avoided in favour of answer outlines and anchor words.

Visually, the location limits were handled through controlled angles, action pick-ups, safe screen material and purposeful b-roll. Every shot had to help the story move, not simply decorate it.

As a result, EPAM’s contribution stayed clear, Swiss Re’s voice remained central and the film felt credible, natural and business-focused.

Visual Approach

With no stock footage and limited office coverage, the film relied on controlled angles, action pick-ups, masked screens and purposeful b-roll to stay dynamic and credible.

Story Structure

The story followed a clear business arc: fragmented access → one-stop portal with AI assistant → managed subscriptions → phased cutover → lower risk, preserved trust and revenue potential.

Outcome

The final film turned a complex platform transformation into a concise, executive-friendly client story — clear, credible and led by the customer’s voice.