Wings4You was the lead agency for Zebra and brought us in as the main production and post-production partner for the MR.DIY Turkey customer story.

The agency did not need to travel to the shoot. Our team joined the planning and logistics meetings, worked autonomously on location, and handled the production with a director-led approach.

The Agency Challenge

The project involved several locations, real retail environments, employee scenes, customer-story interviews and many operational moments — all within a limited schedule.

Filming had to be efficient, visually strong and carefully organised so it would not interrupt daily store work.

Our Role

We handled production and post-production, including visual adaptation of the script, on-site directing, interview directing in Turkish with local language support, camera, light, sound, multi-location b-roll and final editing.

Before the shoot, our director helped adapt the visual part of the script so it could be realistically filmed within the available time while still supporting the story.

Production Efficiency

With a small team — director and camera operator — we captured a wide range of technically clean and visually strong footage in a short time.

The shoot was organised around the store’s real workflow. Selected employee volunteers joined the filming at planned times, allowing the production to move quickly without disrupting daily operations.

Outcome for the Agency

Wings4You had a trusted production partner on the ground who could manage the shoot autonomously, protect the client relationship and deliver a complete production and post-production result.

The project showed how a small, experienced, director-led team can handle a complex retail customer story efficiently — without compromising visual quality or story clarity.